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ISES Reporter                                                                   May 2008

In This Issue

ISES 2008 Programing Schedule

Price Reduction on Membership

Job Announcements

Experience the Message with Max Lenderman

Thanks to our Sponsors

Buffet Blowout Review

Strategic Partner Spotlight

ISES 2008 PROGRAMS SCHEDULE

• May 14^th - Experiential Marketing with Max Lenderman, Creative Director of GMR Marketing in Chicago, Author of Experience the Message: How Experiential Marketing is Changing the Brand World
• June 11^th  -  Annual General Meeting

MEMBERSHIP DUES 1/2 PRICE!

Join ISES Vancouver now and get 15 months for the price of 12!

Contact Denise Dickson at membership@isesvancouver.com or the ISES Canada web site, www.isescanada.ca.

Thank you to all
of our
Stratigic Partners

Quick Links

Register Now For Experience the Message with Max Lenderman

More On Us

JOB ANNOUNCEMENTS

1. Canada Place has a newly created role for a Community & Events SpecialistLink here for PDF
2. Culinary Capers Catering is looking for a Event Planner   Link here for more information
3. Performing Arts Manager position at the Evergreen Cultural Centre in Coquitlam. Link here for more information
4. Inventa Vancouver has an opening for those with management experience in Event Marketing. Click here for more information.

Join Our List

Dear Vancouver Chapter,

It's our springtime home stretch and having been on the board for a number of years, the Buffet Blowout serves as a reminder that the beginning of the end of our fiscal season is upon us.  ISES Vancouver board responsibilities, like membership, runs from July 1 to June 30 of the next year.

A very special thank you to the focused and unrelenting work of our President, Diana Hambrook, for organizing the Buffet Blowout this year and making it happen.  Diana has already started to organize next year's event as well as a few other educational speakers. 

Why not join her and the other remaining board members for the learning experience of a lifetime, as well as help round out the board with your unique talents.  Nominations for board members have gone out this week and voting will commence very soon.

Sharon Bonner of Bright Ideas shares her views on her world of events as her company nears its 20 year anniversary!  A two time People's Choice Buffet Blowout winner and ardent supporter of ISES Vancouver, you can read her comments in this month's Strategic Partner Spotlight.

Check out our job opportunities below.  Perhaps you know of someone whom you can refer to our members who are seeking employees and help keep our industry vital and well serviced with excellent human resources. 

Our May 16^th event is going to be a different take on events from the point of view of Experiential Marketing by the renown Max Lenderman, President of GMR Marketing.  Please note that all registrations must be pre-paid on line via credit card. 

Look forward to seeing you on May 14^th

Martes Farrugia
VP Communications
ISES Vancouver

Experience the Message with Max Lenderman

Experience the Message: How Experiential Marketing is Changing the Brand World with Max Lenderman

More and more, businesses-large and small-are learning to re-connect with their customers through creating new and exciting experiences. A new way of marketing, Experiential Marketing, is now driving strategies and tactics for brands and products in an increasingly cluttered and fragmented marketplace. Max Lenderman will offer insight to new experiential marketing tactics for doing business in the Experience Economy.

How does Apple use its store Geniuses to connect one-on-one with customers and drive sales? How does Ritz-Carlton train its employees to take Customer Relationship Management to the next level? How do software shops train their employees to become their ambassadors? How does Jeep or Toyota activate their products at the grassroots level to drive buzz and purchase? How does Converse allow its consumers to co-create their marketing campaigns and become the company's evangelists? How are upstart banks like Wachovia and Commerce Bank redefining the customer experience to provide benefits other than free checking?

Audience members will definitively know what experiential marketing is and what it is not, and how they can apply it to their own businesses.

MAX LENDERMAN

In an age when individuals are exposed to roughly four thousand marketing messages a day, consumers want more than mass-media clutter targeting their eyeballs. They want respect, recognition, and dialogue, and the best way to give it to them is through experiences that are personally relevant, memorable, and meaningful. Enter Max Lenderman, author of the influential book Experience the Message: How Experiential Marketing is Changing the Brand World.

Lenderman is the Creative Director at GMR Marketing LLC, the largest "live" marketing company in North America. He has led successful guerrilla team forays for Tommy Hilfiger, Procter & Gamble, Unilever, Absolute, DaimlerChrysler, and Virgin Mobile. He previously founded and ran Gearwerx Experiential Marketing, one of North America's premiere experiential marketing agencies. He wrote a column in Strategy Magazine called "Notes from the Underground," and is a sought-after public speaker on the subjects of guerrilla marketing, experiential marketing and youth marketing strategies. He has appeared in The Financial Post, The Globe and Mail, Canada's national newspaper, and Profit Magazine.

David Wolfe, the acclaimed expert on consumer behaviour, calls Experience the Message "a substantive contribution to marketing literature. Marketing Magazine says it "will prove to be seminal in our understanding of how the world of marketing is radically changing and how to successfully make that transition." Lenderman is a founding board member of the International Experiential Marketing Association (IXMA) and an associate of the Sales and Marketing Executives International.

Schedule

5:30 pm - 6:30 pm     Registration, Networking, Cocktails & Appetizers

6:30 pm - 6:40 pm     ISES Vancouver Business

6:40 pm - 7:40 pm     Experience the Message: How Experiential Marketing is Changing the

     Brand World with Max Lenderman

7:40 pm - 8:00 pm     Q & A

8:00 pm - 8:30 pm     Networking

Registration closes at 5pm Tuesday, May 13, 2008

When:              Wednesday, May 14, 2008  

5:30 pm - 9:00 pm

Where: Marriott Pinnacle
1128 West Hastings Street, Vancouver, BC

Parking:           Parking available on street, in public parking lots and under the Marriott Pinnacle

Click here for map

Cost:                $40 Members / $55 Non-Members

Tickets include a copy of Max Lenderman's book Experience the Message: How Experiential Marketing is Changing the Brand World

Please register by Tuesday, May 13, 2008

Thank you to our Sponsors

BUFFET BLOWOUT REVIEW

Buffet Blowout 2008: The Decades

The 2008 Buffet Blowout was held on Wednesday, March 26^th at CAN AM Importique (Lake City Studios) in Burnaby. As promised, this charity and professional showcase event transported us to the late decades of last millennium. ISES Vancouver members and guests celebrated the 50's, 60s and 70's in style! 

Some of ISES Vancouver's top event professionals transformed CAN AM's studio and took us back in time through culinary display, design and entertainment. 

Each caterer was teamed up with a design/décor company and together they created a taste and visual experience encompassing their decade and showcasing their incredible edible and visual talents.

2008 Buffet Blowout Teams:
50's  Lotus Events and Absolutely Fabulous Foods
60's  Bright Ideas Event Coordinators and O'doul's Outside
70's  Dionysos Events/Event Trendz and The Butler Did It Catering Company

Proceeds from this event went to The Jody Horn Fairy Wellness Foundation - Assisting single parent victims of cancer.

Celebrity judges were on hand to select the Best Décor and Best Caterer Awards.  Each registered attendee was also give a ballot to choose their favorite Decade team. 

2008 Buffet Blowout Award recipients
Best Caterer:  From the 50's, Absolutely Fabulous Foods
Best Décor:    From the 70's, Dionysos Events/Event Trendz
People's Choice: From the 60's, Bright Ideas Event Coordinators/O'Doul's Outside

Thank you very much to our Buffet Blowout participants and for all of the time, positive energy and effort that you and your teams put into this terrific event.

Thank you to CAN AM Importique/Lake City studios for the use of your facility.

Accolades must go to Steve Matthews and his fabulous team at Q1, who light up our life in so many creative ways. They work with each individual décor group as well as the event organizer to provide everything from the backbone truss, rigging, lighting and more to this event!

More thanks go out to the following:

• Peter and the Living in Swing Orchestra that kept us hopping with great live music and singing.
• Holly North Production Supplies for providing the awards and once again getting ready to blow up some pyro; maybe next time Mike!
• Woodhouse and Associates for providing our great sound system for the band, a great operator, as well as flat screen displays.
• Pedersen's Rentals for serving products catered to each caterer. We count on you every year and every year you come through!
• Brian Dennehy for some great shots that have been posted on our web site since the event.
• Visual Eyes Entertainment for our sponsor videos (look for a future posting on line).
• Cruelty Free Cartoons - too much fun in one sitting!
• Chair Décor Etc. for their creative and colourful contributions.
• ePly Registration for getting us all booked up!
• Arcprint and Imaging for the printing of the program
• Living Blueprint Creative for the design of the program
• BIV for the adspace

Many thanks to all of our Volunteers who actually made it on time and served us with a smile!

STRATEGIC PARTNER SPOTLIGHT

Bright Ideas Event Coordinators 

Winning the People's Choice Award for a second year in a row with our 1960's Austin Power inspired "Shag Shack" was a great way for